3 core ways we help utilities strengthen trust, grow participation, and support the people behind the mission.
Hiring & Employee Retention
Education & Community Relations
Marketing Broadband
Why Active8 Communications?
A full-service Marketing agency established in 2001, Active8 developed deep experience and a strong reputation in technical and industrial markets by working with innovative technology companies, DoD contractors and even directly for the US government on Redstone Arsenal.
One thing leads to another.
In 2017, we began helping engineering companies that design, build and manage fiberoptic networks primarily for electric utilities delivering broadband to rural and underserved communities. Over time we began working directly with utilities and electric cooperatives to not only brand and market new fiber solutions to the communities but to also support utilities with ongoing Marketing and communications strategies.
Supporting Numerous Utilities Across the Southeast and Midwest
Today, Active8 Communications supports numerous utilities and adjacent service providers throughout the Southeastern and Midwestern areas of the United States.
- Organizational Strategy Meeting with Alcorn County Electric Board of Directors
Hiring & Employee Retention
With an aging workforce (nearly half of today’s utility workforce is 45 or older) and a competitive job market, it’s never been more important to attract new skilled labor, while maintaining and developing the talented staff you’ve already invested in.
It’s estimated that the power industry may need more than
Active8 works with your team to build assets and programs that identify and connect with potential employees and encourage the “heroes” already on your team supporting your community.
- Video Assets to publicly recognize and celebrate your team.
- Social Media strategies to connect with existing and potential employees
- Digital Ad programs to reach ideal candidates with specific job openings
- Environmental Branding to enhance your work environment and culture
- Career Fair and event support
Education & Community Relations
Despite the great work most utilities do for their communities, they may struggle with community perception. Often, these issues are simply a matter of educating the community around the utility’s mission, challenges and strategies for managing a changing landscape and prioritizing the long-term health of the community.
Marketing Broadband
Whether you’re looking to increase the market share of your existing fiber brand or launching a completely new initiative, Active8 has deep experience helping utilities increase market presence, powerfully differentiate from the competition and exceed project goals. We work with you to build, execute and measure a clear, comprehensive Marketing Strategy.
How Alcorn County Electric and Active8 partnered to establish ACE Fiber as the clear market leader:
- Establish a professional brand that instills confidence
- Build excitement in your community (and in your own organization!)
- Go toe to toe with national brands…and win
- Leverage your deep presence and goodwill in the community
- Accelerate your take rate & increase your ROI
Look National
Act Local
Be Personal
Want to unlock the secret formula for growing your fiber business?
Proud to Partner with these Utilities:
