In Part 1 of this series, I talked about one of the questions that came up during our first Active8 Marketing Acceler8tor cohort: How do I get leadership to understand the value…
Marketing Tips
How Do You Make Leadership See the Value of Marketing?
My Papa used to tell me a story about a friend of his who worked in sales. The guy was interviewing for a job at a new company, and they asked him…
What’s Your Five-Year Plan? How to Build a Marketing Strategy That Actually Gets You There
Wedding day photo of Becka and her Papa My Papa was an engineering professor at Texas A&M University, and every time we visited, he’d ask me the same question: “What’s your five-year…
Marketing Is Not a Hail Mary
Marketing is not a Hail Mary for a struggling business. It’s not the emergency lever you pull when revenue drops or forecasts miss the mark. It’s the engine that should’ve been running…
That’s a Wrap: Crushing Goals with Outside the Box Thinking
This past September, we were facing a demanding fourth quarter yet wanted to finish the year strong. Websites to build. Videos to create. Logos and brands to design. And all while keeping…
What’s Your Client’s Perfect Path?
Don’t you love it when you visit a new website and immediately find what you’re looking for, the answers to all your questions? It’s like the company saw you coming. The website…
13 Scariest Marketing Mistakes
Terrifying Marketing Maneuvers from “Frankensteining” to “Spring Has Sprung” We all love a good haunted house or ghost story. So much so, you better book early if you hope to take a…