Management Lessons from a McMann & Tate Marketing Legend If you’re under 40, you may have no idea who Darrin Stephens is, but long before Don Draper, the Manhattan advertising firm of…
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Marketing Is Not a Hail Mary
Marketing is not a Hail Mary for a struggling business. It’s not the emergency lever you pull when revenue drops or forecasts miss the mark. It’s the engine that should’ve been running…
That’s a Wrap: Crushing Goals with Outside the Box Thinking
This past September, we were facing a demanding fourth quarter yet wanted to finish the year strong. Websites to build. Videos to create. Logos and brands to design. And all while keeping…
“Death of an Unpopular Poet”: What Jimmy Buffett taught me about the ADDY awards
Jimmy Buffett often described himself as having “several failed country careers.” Recently, he reflected on the period of his life when he wrote the song “Death of an Unpopular Poet” in 1973.…
The Guy in the Chair
What superhero or fictional character would you like to hire for your organization in 2024 and why? I love that question. We use it almost every time we work with a new…
The Great Pickle Conspiracy
A Victimless Crime? Not even close There’s nothing like a family vacation at your favorite beach. You rent a house or condo as close to the water as you can find and…
The Ultimate List of Book Recommendations from Local Leaders
Book recommendations can be hit or miss. But if you want to read more this year and don’t know where to start, this is a great list! We asked a few local…