In Part 1 of this series, I talked about one of the questions that came up during our first Active8 Marketing Acceler8tor cohort: How do I get leadership to understand the value…
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How Do You Make Leadership See the Value of Marketing?
My Papa used to tell me a story about a friend of his who worked in sales. The guy was interviewing for a job at a new company, and they asked him…
Our Top Picks: Brands Celebrating America250
Brands across the country are finding creative ways to join in the celebration for America’s 250th birthday. Some are launching limited-edition products. Others are reviving iconic campaigns or connecting their efforts to…
Active8’s Becka Christian Named to Huntsville Business Journal’s 2026 Top 40 Under 40
We’re excited to share that Becka Christian, Chief Strategy Officer at Active8 Communications, has been named to the Huntsville Business Journal’s 2026 Top 40 Under 40. The annual recognition highlights professionals who…
More Than Decor: How Environmental Branding Strengthens Company Culture
A company’s environment says a lot before anyone speaks. The walls. The messaging. The imagery. The way a space feels when employees walk in every morning or when clients step through the…
The Inescapable Use of the Typewriter: The Vintage AI
It’s hard to imagine now in our world of flashing, scrolling tablets and jaw-dropping digital tools, that a clanky typewriter was ever regarded with just as much wonder and surrealism. Typing on…
What’s Your Five-Year Plan? How to Build a Marketing Strategy That Actually Gets You There
Wedding day photo of Becka and her Papa My Papa was an engineering professor at Texas A&M University, and every time we visited, he’d ask me the same question: “What’s your five-year…