In Part 1 of this series, I talked about one of the questions that came up during our first Active8 Marketing Acceler8tor cohort: How do I get leadership to understand the value…
How Do You Make Leadership See the Value of Marketing?
My Papa used to tell me a story about a friend of his who worked in sales. The guy was interviewing for a job at a new company, and they asked him…
What’s Your Five-Year Plan? How to Build a Marketing Strategy That Actually Gets You There
Wedding day photo of Becka and her Papa My Papa was an engineering professor at Texas A&M University, and every time we visited, he’d ask me the same question: “What’s your five-year…
Marketing Is Not a Hail Mary
Marketing is not a Hail Mary for a struggling business. It’s not the emergency lever you pull when revenue drops or forecasts miss the mark. It’s the engine that should’ve been running…